BRADLEY HARGREAVES

Over the course of a term my group and I created a campaign in which we merged Odwalla, a on-the-go smoothie company, with the skateboard company Santa Cruz. This campaign brought as much interactive as possible between the two companies and the target consumers. We created an interactive game which would host as a social media platform involving the merging of these companies throughout the campaign, next we created a skating competition which would become a live platform, and finally we customized bottles making the product more desirable as you continue to collect different bottles.