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Hydro Flask
"Icy cold on a hot sunny day"
The class Global Brand Strategy at University of Oregon taught me how to expand a brand campaign into a different culture while being ethically and socially acceptable. For a project we decided to expand Hydro Flask into France. Since France has such a large wine industry we decided to make the Hydro Flask wine bottle and tumbler the face of our entire campaign in order to connect with a younger generation interested in traveling and exploring the outdoors.
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